American loyalty growth was 15% for the measured period, slowing from 26% growth Colloquy reported in 2015. despite the fact that there are far fewer programs on offer here. Loyalty memberships grew 35% in Canada between 20, from approximately 130 million to 175 million, according to the 2017 Colloquy Loyalty Census. "Eight out of ten people would include gift cards among their holiday shopping purchases - National Retail Federation, J.C.Canadians’ participation in loyalty reward plans is increasing at a healthy pace, especially among those programs that include multiple retail and brand partners, according to a new survey from Colloquy. Gift cards are the most profitable square foot of selling space at many retail sites. Studies show that people spend more on gift cards than on gift certificates – Source cbc.ca – Source: National Retail Federation, Consumer Intentions and Actions Survey, January 2007. More than 50% of Gift Card customers spend more than the initial face value loaded on the Gift Card. – Source: cbc.caĥ1% of consumers who receive gift cards spend more than the card’s initial value National Retail Federation – Source: National Retail Federation The average card denomination is $50 - twice the amount people would spend on the average gift certificate. Studies show that people spend more on gift cards than on gift certificates. The majority report an increase in their sales. – Source: CMO CouncilĨ2% of small to mid-sized businesses indicated that offering gift certificates or gift cards has had a positive impact on their bottom line. In a definitive call for personalization, 58 percent say they want more compelling personal benefits and services, as well as more relevant offers or individualized deals. But 70 percent want to see more discounts and savings, and 52 percent more compelling personal deals and offers as reward for steering their business to loyalty program operators. Williamsħ9 percent of consumers surveyed say they are very, or pretty, satisfied with their loyalty and rewards program experiences. Seventy percent of persons from higher-income households ($125,000 +) are more loyal to companies that offer rewards programs - Source: MaritzĨ0% of sales come from 20% of your customers – Source: Laura Lake, Ĥ0% of shoppers using a retailer's card bought items at full price, while only 16% of shoppers using other payment methods bought at full price - National Retail Federation, J.C. Satisfying and retaining current customers is three to 10 times cheaper than acquiring new customers – Source: McKinseyĬonsumer spending is 46% higher with companies that offer loyalty programs – Source: 1999 Loyalty Monitor study by Total Research Corp. – Source: Frederick Reichheld: Author of "The Loyalty Effect". 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them - Source: Total Research Corp & Custom Marketing Corp’s Loyalty Monitor Studyīusinesses can increase revenues 25%-100% by retaining just 5% of their customer base. Many companies lose 20% or more of their new customers within twelve months of getting them – Source: JoAnna Brandi, known as "The Customer Care Lady", is the Founder of JoAnna Brandi & Company, Inc.Ĭustomer spending is 46% higher with companies that offer reward card programs. Loyal customers buy more, make referrals (saving you acquisition and sales costs) are easier, and quicker to deal with. – Source: Colloquy 2011 Census Talk White Paper In Canada, we counted 120.7 million members, up 3.9% from the 2009 COLLOQUY -Loyalty Census. That’s up 16% from the almost 1.8 billon memberships counted in 2008. exceeds 2 billion, netting out to more than 18 memberships per household. households said that loyalty card programs were important in their shopping decisions – Source: AC Nielsen – Source: White House Office of Consumer AffairsĪ 2% increase in customer retention has the same effect as decreasing costs by 10% – Source: Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy Happy customers who get their issue resolved tell about 4-6 people about their experience. – Source: White House Office of Consumer Affairs Around 13% of dissatisfied customers tell more than 20 people. Check out these interesting facts about loyalty programs and customer satisfaction to discover how rewards programs can help maximize your client retention:ĩ6% of unhappy customers don’t complain, however 91% of those will simply leave and never come back – Source: 1st Financial Training servicesĪ dissatisfied customer will tell between 9-15 people about their experience.
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